Brand Manager
View: 28
Update day: 24-01-2023
Location: Bulacan Central Luzon
Category: Other
Industry:
Salary: ₱35000 - ₱50000 / month
Job content
The role of a Brand Manager is to develop a brand strategy for a company. Brand managers oversee a wide array of business functions including branding, communication channels, product development, online and offline promotions, and market research. They often conduct market research for a company. This involves surveying and polling demographics, determining the demand for products, and other relevant field research. Brand managers typically manage a team that supports their efforts and report to higher-level marketing staff of an organization.
Responsibilities include, but are not limited to, the following:
- Conduct consumer and market research
- Identify how our brand is currently positioned in the market
- Design a research-based brand strategy
- Develop and execute marketing campaigns aimed at communicating our brand message
- Communicate our brand personality internally and align the company around foundational ideas
- Lead marketing team members through campaigns
- Measure and report on the success of marketing campaigns
- Anticipate consumer trends and keep the brand up to date
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