Brand Manager

GORIDE INTERNATIONAL INC

View: 28

Update day: 24-01-2023

Location: Bulacan Central Luzon

Category: Other

Industry:

Salary: ₱35000 - ₱50000 / month

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The role of a Brand Manager is to develop a brand strategy for a company. Brand managers oversee a wide array of business functions including branding, communication channels, product development, online and offline promotions, and market research. They often conduct market research for a company. This involves surveying and polling demographics, determining the demand for products, and other relevant field research. Brand managers typically manage a team that supports their efforts and report to higher-level marketing staff of an organization.

Responsibilities include, but are not limited to, the following:

  • Conduct consumer and market research
  • Identify how our brand is currently positioned in the market
  • Design a research-based brand strategy
  • Develop and execute marketing campaigns aimed at communicating our brand message
  • Communicate our brand personality internally and align the company around foundational ideas
  • Lead marketing team members through campaigns
  • Measure and report on the success of marketing campaigns
  • Anticipate consumer trends and keep the brand up to date
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