Digital Marketing Manager
☞ Moneyguru Philippines Corporation
View: 101
Update day: 14-02-2024
Location: National Capital Reg Quezon City
Category: Other
Industry:
Salary: Negotiate
Job content
YOUR TASK
Campaign Strategy and Management
- Work closely with the Head of Growth to understand overall business objectives and monitor output and deliverables across campaigns
- Support Head of Growth in campaign planning, including but not limited to generating ROI forecasts and budgeting
- Act as liaison between Commercial, Marketing, Product, and Operations teams in managing campaign end to end
- Monitor paid media performance, including but not limited to Facebook and Google ads
- Regularly propose optimization and techniques for paid and unpaid channels to improve KPIs
- Identify campaign trends, insights, and target segments
- Collaborate with content, design, and product teams to create campaign landing pages and creatives
- Perform user journey and performance analysis according to business needs with cross data sources between Google Analytics, Email & CRM database, etc.
- Work with different internal stakeholders across various analytics projects including customer lifetime value calculation, attribution analysis, etc.
- Develop dashboards and reports for various activities, including, website/paid media performance, personalization findings, new campaign performance, etc.
- Evaluate new channels to explore
- Collaborate with and support Service Desk Analysts on campaign related follow ups and client concerns, as needed
- Support integrated campaigns, as needed
- Vendor sourcing and management, as needed
- Act as liaison between external partners and internal teams
- Create proposals for potential partners
- Monitor performance, propose optimization techniques, and monitor deliverable timelines of partnerships
- Generate weekly reports for partners
- Minimum 2-3 years of relevant work experience in analytical / marketing field
- Minimum 2 years working experience with Google Analytics. Comfortable in measuring, manipulating, and analyzing data
- Working experience with Facebook Ads Manager and Google Ads
- Experience in using data visualization tools (e.g. Data Studio, Tableau, Metabase etc.) would be a bonus
- Experience with tagging implementation via Google Tag Manager would be a bonus
- Proficient in Microsoft Excel / Google Sheets and Microsoft Powerpoint / Google Slides
- High sense of urgency and best in class work ethics
- Good in connecting, managing and leading people
- Good presentation skills
- Ability to manage cross-functional projects
- An independent individual who is comfortable in a matrix organization and in a start-up role
- A ‘can-do’ attitude when it comes to new projects; looking for an individual who is excited about thinking of new solutions to improve processes and solve problems
- Up-to-date with the latest trends and best practices in paid media measurement
- Fluent in English and Tagalog
- Many training opportunities for you to continue to grow your technical skills, such as conference summits and workshops
- A good location in Makati and a great team to work with
- A key part of an exciting international growth journey
Work:We have a team of over 400 talented individuals in 6 markets who are hyper passionate about building innovative financial solutions and making an impact on people’s lives.
Culture: We take our work seriously but don’t hesitate to keep things light. We can only create magic when we have a little bit of fun.
Thrive: We launched in 2014 and fast-forward 7 years we now help over 10 million monthly users make the best financial decisions. Accelerate your career and become a pioneer in your field with a leading fintech company that seeks to push the boundaries of your imagination and is committed to growing your career.
Reputation: We are backed by world-class organizations and companies and have raised over US$110 million from investors including Experian, Pacific Century Group, IFC - a member of the World Bank Group
EEO Statement
Hyphen Group is an equal opportunity employer. We value, support and respect all individuals and is committed to maintaining an inclusive and diverse working environment. Decisions in hiring are based on business needs, requirements of the job and individual qualifications and shall not be influenced by any consideration of race, ethnic or national origin, religion, sex (including gender identity and/or expression), age, sexual orientation, marital status, parental status, disability, genetic information, political affiliation or other applicable legally protected characteristics.
Deadline: 30-03-2024
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