Social Media Marketing Specialist

J.O. Footwear

View: 101

Update day: 20-02-2024

Location: Marikina City National Capital Reg

Category: Other

Industry:

Job type: Full-time

Salary: Negotiate

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Job content

We are looking for an enthusiastic junior social media specialist to join our creative team. You will be responsible for assisting in the creation of social media campaigns and the day-to-day management of the company’s social media properties. Your passion for social media as a communications tool will result in the adoption and implementation of social media best practices across all social media channels.

The successful candidate will be an excellent communicator, a versatile creative writer, and a team player with an attention to detail. You will be an active participant in data collection and analysis in order to consistently improve the company’s social media practices over time.

Job Description:

  • (Assisting then) Responsible for doing videos, photos, photos, reels in line with brand strategy
  • (Assisting then) Responsible for handling social media accounts in line with brand strategy
  • (Assisting then) Responsible for developing and promoting social media accounts in line with brand strategy
  • Research, identity, and onboard local Influencers/affiliates to the rapidly expanding Online Affiliate Program
  • Innovate and contribute content ideas during campaign brainstorming to encourage content from Influencers/affiliates and uplift monthly performance
  • Develop campaign briefs and manage campaign timelines in line with brand strategy
  • Knowledge and use of planning tools such as Planoly, Hootsuite or similar
  • Knowledge and understanding about placing ads on Facebook Business Suite
  • Knowledge and understanding about hashtags and demographics in placing ads and posts

Responsibilities:

  • (Assisting then) Run the company’s social media advertising campaigns.
  • (Assisting then) Build and maintain a strong online presence for the company.
  • (Assisting then) Monitor the company’s brand on social media.
  • (Assisting then) Manage the company’s online communities to ensure respectful and appropriate engagement.
  • Responding to comments on each of our accounts.
  • Analyzing data to determine whether the campaigns have achieved their objectives
  • Use Analytics data to measure outcomes and optimize plans
  • Continuous cycle of growth marketing campaign funnel / AB testing
  • Ability to meet deadlines
  • Team player and can work with minimal or less supervision
  • Must be able to handle different writing tasks such as website content, social media articles, etc.

Qualifications:

  • Bachelor’s degree in any of the following:
  • Marketing / Advertising, Communications, Journalism / Literature, Psychology, Business Administration, Computer Science / Information Technology, or any similar field
  • A minimum of 1-2 years’ experience in Digital Marketing (B2C or B2B)
  • Experience in digital marketing, web content marketing or both
  • Experience supporting product and customer support/success teams preferred
  • Has proven results increasing brand/product awareness and customer acquisition
  • Demonstrates ability to lead creation of compelling content to drive results
  • Strong English communication skills with the ability to explain complex concepts in simple terms
  • Good understanding of Website Development, Social Media (Facebook, Instagram, TikTok, Pinterest, Etsy), Online Ads, SEO / SEM, and Email marketing concepts
  • Knowledge on the following is an advantage but not required:
  • HTML
  • Photoshop or any graphics editing software
  • Ability to meet deadlines
  • Team player and can work with minimal or less supervision
  • Must be able to handle different writing tasks such as website content, social media articles, etc.
  • Have a Growth Hacking mindset
  • Clear and concise communication skills and grammar is EXTREMELY important however most of all is ATTENTION TO DETAIL)
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Deadline: 05-04-2024

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